In 2021, I led the initiative to ramp up restaurant client marketing to support a rapid expansion plan for ghost kitchen, Kitchen United. As part of this initiative, I brought restaurant client marketing in-house through a co-marketing product. It became a seamless way for restaurant partners to invest in marketing our locations while giving Kitchen United the ability to ensure restaurant marketing activity, increase the overall marketing budget, and gain visibility into new learnings and success metrics.

As Senior Director of Digital Strategy for Special Olympics World Games Los Angeles 2015, I developed the Special Olympics’ first-ever real-time comprehensive digital coverage strategy for a World Games enabling Fortune 100 brands to seamlessly distribute content that spread the message of acceptance and inclusion for people with disabilities to their audiences.

I launched Do The Good Stuff in 2016 as a wellness website and weekly newsletter for women and other minoritized groups interested in accessible, self-determined wellness strategies and recommendations. In 2017, I started the process of introducing brand partnerships to our engaged, niche community of subscribers through personalized content paired with product recommendations.