I’m a deeply curious, highly collaborative, and thoughtful leader with 15 years of experience working in content marketing roles across industries.
When I’m not working on client projects, I channel my curiosity around connection into producing the podcast Missed Connections and my extreme soccer fandom into writing the Substack Soccer Freaks.
I’m also a proud tía, Spanish student, and quite possibly the #1 podcast consumer. Scroll for my current favorites!
When you hire me you can expect to:
Gain a thought partner who quickly understands the context of your business
01
Receive proactive communication that keeps you in the loop without needing to keep me top of mind
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Enjoy working with my favorite creative collaborators and subject matter experts
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Be surprised with coffee and treats celebrating even the little victories
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Strategic Consultant for various companies
In my consulting work, I partner with vc-backed, early-stage companies to implement new strategic partnerships, project management, and marketing programs and processes to prepare for and support their next phase of growth.
Work History
Founder of wellness platform Do The Good Stuff
Motivated by the toll that burnout was taking on women and minoritized groups in the workforce, I developed a content platform offering a niche community access to a curated database of personal, accessible wellness resources. In addition to building the product, I secured seed investment, scaled the team, and managed day-to-day operations.
Community Manager for Pictage
Directly out of college, I launched and managed the editorial and strategic direction of Pictage’s first content marketing platform, The Photo Life, which served as a key source of lead generation, lead nurturing, and customer retention for the SaaS company.
Sr. Director of Marketing Partnerships for Kitchen United
After being promoted to Senior Director, I managed the team responsible for all company communications, B2B and B2C messaging strategy, and 100+ client partnerships including workflows, budgets, and individual performance.
Sr. Director of Digital Strategy for Special Olympics World Games LA 2015
When I joined the Games Organizing Committee for the world’s largest sports and humanitarian event in 2015, I was tasked with building and executing a digital coverage strategy for the 9-day multi-location event - a first for the international organization. After contributing to the 2.3 billion Games-time impressions, the strategy and resulting plan became a playbook for future events.
Director of Content Marketing for Kitchen United
I joined the gv-backed ghost kitchen startup just after Series A funding. In my first year, I built the marketing strategy and operations infrastructure including consumer and corporate brands, target account strategy, and project management systems.
Founder of content marketing consultancy Plume & Post
After seeing the demand for content marketing for small, creative businesses, I partnered with two coworkers to launch the boutique content marketing agency Plume & Post, while retaining our previous employer, Pictage, as a client. During this time, I worked with over 20 small business clients to develop and implement content marketing strategies unique to their company’s goals.
Current Favorites
Union
Sundance-award winning documentary chronicling the extraordinary efforts of an unlikely group of warehouse workers as they launch a grassroots union campaign at an Amazon fulfillment center in Staten Island, New York.
Amateur
Thomas Page McBee's poetic exploration of (sometimes toxic) masculinity as he trained
to become the first trans man to box in Madison Square Garden.
Watke
Video notes on world soccer that covers the most important topics such as “Spacing problem at today's press conference” with
the driest sense of humor.
If Books Could Kill
Michael Hobbes and Peter Shamshiri discuss "the airport bestsellers that captured our hearts and ruined our minds" and answer questions like "Did Malcolm Gladwell's 10,000 hours ever make sense?"
Men In Blazers
A delightfully fun, empathetic, and communal guide to growing your love for the beautiful game with shows covering the USWNT's road to the World Cup, the latest Premier League drama, and anything American soccer lovers (and those kind of curious) could want.
Where Should We Begin
Learn new frameworks for connecting by listening in on one-time therapy sessions with world-renowned therapist Esther Perel and real couples asking hard questions in their relationships.
