elizabeth villa
Creative Strategist • Producer • Podcaster • Soccer Fan
I’m a creative strategy consultant working with growing brands to develop and promote digital content that meaningfully connects with the right audiences.
As an early employee at high-growth companies, my career has been shaped by repeatedly diving into the deep end of new, fast-paced environments and quickly figuring out how to best contribute.
Experience
and process
Whether developing content, partnerships, or marketing programs, it’s always been my job to first source the right opportunities, and then take them from idea to execution. I’ve gotten really good at:
Seeing clear opportunities in ambiguous, dynamic environments
I thrive in the hot seat and thoroughly enjoy the opportunity to be the glue that aligns and then realigns a company’s big-picture goals with the strategic partnerships, projects, and programs that can help reach them.
01
Building the relationships that lead to coalitions of support
I believe that even the best ideas are useless when the right stakeholders aren’t brought onboard and empowered to contribute. My genuine interest in connecting with those around me combined with my affinity for effective, proactive communication makes building coalitions of support seamless.
02
Securing & scaling strategic partnerships
I find a special kind of satisfaction in developing partnerships that achieve a win-win-win between the company I represent, the partners we align with, and the audiences we’re aiming to connect with. At each company I’ve worked at, I’ve built unique partnership models then managed the resulting 100+ accounts from early-stage startups to Fortune 100 companies.
03
Mobilizing teams to make sh*t happen
As a project manager, I think of my role as being the horsepower behind talented contributors, providing high-level vision, advocating for resources, and building the organizational infrastructure that marries innovation with accountability. I lead with my left brain while having a deep appreciation for those who lead with their right.
04
Strategic Content Development
Strategic content development has always been a key asset and interest of mine, whether that’s building digital content into a partnership plan, managing the creative team launching a new branded podcast, or crafting a presentation deck to get executive buy-in.
Opportunities to collaborate
Hire me to launch a new project or program such as scaling your marketing resources or building a suite of tools and systems to organize your growing team.
Bring me on board to lead ongoing initiatives such as project managing digital marketing and content development or executing brand partnerships.
Pitch a creative project we can develop and launch together whether that’s a niche newsletter, podcast, or something else entirely.
Kind words from past collaborators
“Elizabeth’s ability to lead diverse teams – driving collaboration, experience, and critical outcomes – is unmatched.”
Elizabeth is a true thought leader, partner, and effective communicator at every turn. She is strategic, innovative, and with a growth mindset, Elizabeth is constantly seeking ways to elevate performance by bringing people along the learning journey with her.
- Luke Pawlak, former VP, Operations at Kitchen United
“Elizabeth was a key contributor to the company achieving 90% growth in retail and increasing online conversions by 20% within three months. I recommend her highly.”
After recognizing the opportunity to drive meaningful revenue through a robust and comprehensive digital strategy, I brought Elizabeth in to build and execute. Elizabeth is a very unique talent. She defines the tactical activities required to achieve corporate objectives, aligns cross-functional teams in every effort, delivers on time with strong project management skills, and contributes insightful and thought-provoking observations that strengthen company direction. Her abilities go beyond any specific function and with a broad understanding of any competitive landscape and business, her role rapidly expanded into leading a variety of revenue and efficiency initiatives across the organization.
- Jen Henriksen, former CEO at RĀKO Coffee
“While she didn't hold a business development title, per se, Elizabeth proved to be one of Kitchen United's best business development assets.”
Elizabeth is uniquely skilled at the art of connecting to people, listening to them and understanding their needs, and then figuring out how to make her message mesh with their wants in a way that can generate benefit for both companies. Her ability to quickly develop the deep knowledge necessary to inform meaningful, strategic moves was invaluable to our early growth.
- Jim Collins, former CEO at Kitchen United