elizabeth villa
Creative Strategist • Producer • Podcaster • Soccer Fan
I’m a creative strategy consultant working with growing brands to develop and promote digital content that meaningfully connects with the right audiences.
For growing brands, forming meaningful, sustainable connection with the right audiences takes more than a viral TikTok. I focus on developing conversation-driven content such as podcast or video interviews that audiences can engage and connect with over time, then use it to create a variety of supporting content ready to generate awareness and interest on more viral channels.
Connecting Through Conversation
I have over 15 years of experience developing digital content across industries for B2C and B2B audiences including audio and video podcasts, virtual events, blog posts, newsletters, and videos for social media channels. Your goals and target audience will guide the channel, format, and scope of our project whether that’s a single content piece, series, or larger connected ecosystem.
Content Development
Just as quality content is a key piece of every marketing strategy, marketing strategy must be part of the content development process. With it, the content you develop can engage target audiences and contribute to company goals. Without it, quality content will be left undiscovered and a waste of resources. Strategic tactics including social media promotion, partnerships, and PR can be assessed and added onto new content projects or engaged for existing content getting dusty on your digital shelf.
Content Promotion
Ways to Work with Me.
-
Bring me on as an extension of your growing team – leading or advising on brand strategy, messaging, content strategy, and related marketing.
-
Hire me to develop and/or produce your next digital content piece or series whether that’s a branded podcast, company newsletter, or B2B virtual interview series.
-
Add promotional tactics to any content project or hire me to drive new interest to existing content getting dusty on your digital shelf.
-
Put me to work developing an overarching strategy for sustainable growth utilizing conversation-driven content, strategic promotion, and more.
-
Put me to work solving a specific problem or launching an important initiative such as repackaging existing content for a new audience or revamping internal processes for ongoing content development.
-
I’m open to imagining new ways to use content to meet your company goals. Let’s talk!
Creative Projects
A podcast that explores our longing to connect and the circumstances that stand in our way. Co-created, produced,
and hosted by Elizabeth Villa and Elizabeth Windom.
Listen: "We locked eyes at choir practice" with Myisha Battle
Your go-to companion for ultimate soccer fandom, with everything you need to know to enjoy the world's most thrilling tournaments to the max. Co-created by Elizabeth Villa and Charlotte Beach.
Read: Meet Mauricio Pochettino: the USMNT's Emma Hayes?
