Hi! I’m Elizabeth
I’m a creative strategy consultant working with growing brands to develop and promote digital content that meaningfully connects with the right audiences.
Forming sustainable connection with the right audience takes more than a single viral video. I focus on developing substance-soaked core content first, then use it to create supporting content ready to generate interest on more viral channels.
My specialty is jumping into new companies and quickly understanding ways that digital content can help move the needle toward company goals whether that’s developing an overarching strategy for sustainable growth, repackaging existing content for a new audience, or revamping external channels to optimize results.
Creative Strategy
I have over 15 years of experience developing digital content across industries for B2C and B2B audiences including audio and video podcasts, virtual events, blog posts, newsletters, and videos for social media channels. Your goals and target audience will guide the channel, format, and scope of our project whether that’s a single content piece, series, or larger connected ecosystem.
Content Development
Just as quality content is a key piece of every marketing strategy, marketing strategy must be part of the content development process. With it, the content you develop can engage target audiences and contribute to company goals. Without it, quality content will be left undiscovered and a waste of resources. Strategic tactics including social media promotion, partnerships, and PR can be assessed and added onto new content projects or engaged for existing content getting dusty on your digital shelf.
Content Promotion
Ways to Work with Me
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Hire me to develop and/or produce your next digital content piece or series whether that’s a branded podcast, company newsletter, or B2B virtual interview series.
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Add promotional tactics to any content project or hire me to drive new interest to existing content getting dusty on your digital shelf.
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Put me to work developing an overarching strategy for sustainable growth, repackaging existing content for a new audience, or revamping external channels to optimize results.
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Bring me on to build your creative project management infrastructure and manage internal/external resources to efficiently produce creative content at scale.
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I’m open to imagining new ways to use content to meet your company goals. Let’s talk!
Creative Projects
A podcast that explores our longing to connect and the circumstances that stand in our way. Co-created, produced,
and hosted by Elizabeth Villa and Elizabeth Windom.
Listen: "We locked eyes at choir practice" with Myisha Battle
Your go-to companion for ultimate soccer fandom, with everything you need to know to enjoy the world's most thrilling tournaments to the max. Co-created by Elizabeth Villa and Charlotte Beach.
Read: Meet Mauricio Pochettino: the USMNT's Emma Hayes?
A just-for-fun newsletter where I share likes, learnings, and other mostly meaningless observations from various corners of the internet.
Read: I Asked Men on Dating Apps to Tell Me About Their Favorite Women’s Sports Teams
